The Long, Hard, Elegant, Easy, Stupid, Creative Way

I read something this week that really ticked me off.

I’ve been building my page on Goodreads as I gear up to put 100 Demon Dialogues into the world, which partly means leaving lots of reviews for creators whose work I admire. If you follow me on Patreon you’ll know Deb Norton because I interviewed her for my unofficial podcast, but just in case you don’t she’s got an amazing book called Part Wild: a Writer’s Guide to Harnessing the Creative Power of Resistance. She was also my writing mentor in high school, and I owe her an enormous debt for her impact on my creative development.

Anyway, I realize reading reviews on Goodreads is basically like reading the comments anywhere else on the internet (DANGER, DANGER), but after writing my review for Part Wild, I idly scrolled down the page to see what else people had said about the book. And then I stumbled on the following sentence:

…if you are really finding it that hard to write and need to use all these prompts and tips, then it probably means that writing is not for you – find something else to do.

You know Ghost Rider? He’s that comic book character who’s basically a flaming skeleton on a motorbike. That’s what I turned into directly after reading this sentence: just a skull on fire in road leathers doing 90 down a highway screaming “FUCK OFFFFFFFFFF.”

Whenever I react this violently to something it’s usually because I fear there’s a grain of truth in it.

This attitude digs at the root of something that’s deeply entrenched in our cultural beliefs about what creativity “is” (the answer, of course, is many things—it’s a paradox—but we’ll get into that later). We’re taught to think that, for creative people, making things is easy. You know you’re “Creative” when you’re able to sit down and art flows from your fingertips like water from a mountain spring. The Muse appears, the Art happens, and there you are like some sort of divine lightning rod just channeling your Gift into the world.

I’m as much a fan of being in a flow state as the next guy, but I also think this is a dangerous load of hooey.

Like, what does this mean, really? That experiencing any type of resistance or challenge means you should just give up and go do something else? This is not a growth mindset. It is small and constrained and petty and miserable and OOOH IT MAKES ME SO MAD.

Okay, okay. I’m under control. I can do this.

Do I worry that I’m not cut out to be an artist (or a writer, or a small business owner, or a public speaker, or a…) whenever the work feels like pulling teeth? Of course I do. But lately I’ve been thinking a lot about this great talk Frank Chimero gave about doing things “the long, hard, stupid way,” and it always makes me feel a lot better.

Frank was struggling writing his first book, and then judging himself for struggling because clearly it meant he was doing something “wrong.” (This is something I’m very guilty of.) But then he shifted his perspective and recognized that this less efficient methodology actually defined his creative process. Accepting the quirks of his personal practice allowed him to relax into it. (Pair this with Chuck Wendig’s excellent advice to “embrace the joy of the forbidden.“)

I am constantly reminding myself that experiencing resistance, strife, doubt, and complexity mean I am on the right track. If there’s one thing I’ve learned over the course of my career it’s that these feelings are normal and they do not go away. In fact, if you’re experiencing a total absence of those feelings it probably means you’re not taking any risks at all, which means you’re not growing, which means it’s time to get back in the ring.

Okay, next paradox:

I have complex feelings about Tim Ferriss, a massively successful technology-culture-productivity-type entrepreneur, but I was interested to read about his take on overcoming these mental traps:

What would this look like if it were easy? is such a lovely and deceptively leveraged question. It’s easy to convince yourself that things need to be hard, that if you’re not redlining, you’re not trying hard enough. This leads us to look for paths of most resistance, creating unnecessary hardship in the process.

But what happens if we frame things in terms of elegance instead of strain? In doing so, we sometimes find incredible results with ease instead of stress. Sometimes, we “solve” the problem by simply rewording it.

So now we fight, right? The Long, Hard, Stupid Way vs. The Elegant, Easy, Simple Way.

But I don’t actually think these attitudes are opposites. There’s the inherent challenge of making creative work, but then there’s the self-judgement of that challenge—and that’s what Ferriss’s question can help us get around.

Rather than getting mad at ourselves for being a skull on fire, maybe we just accept that being on fire is sometimes a normal part of the creative process. That way whenever we burst into flames and/or have a case of the brain weasels we don’t have to worry that there’s something wrong with us. We can accept the weasels as part of the process and get on with doing normal things, like riding other wheeled contraptions, coming up with new ideas, and continuing to move forward with the work.

I think I’m gonna leave it at that.

***

(A note on credit: the Ghost Riders—or should that be Ghosts Rider?—in this post were illustrated by: Marc Silvestri, John Cassaday, and Mike Bear. Thanks, fellas.)

How to Kick Ass at Kickstarter (Video)

Last month I had the good fortune to return to The Animation Workshop in Denmark to teach a week-long course in their Graphic Storytelling department. You might remember the talk I gave two years ago, The View from Aloft, where I distilled my foundational philosophy about social media, online communities, and gratitude economies. This presentation follows up on that framework by talking specifically about crowdfunding and Kickstarter. Thanks to the school’s exceptional video rental equipment there’s now a very nice recording up on YouTube:

I get a lot of questions from folks looking to learn more about this weird practice. It can be the most soul-crushing, time-consuming, heart-tormenting process, but also an incredible jolt of energy, affirmation, and community involvement. Between the generous souls who support me monthly on Patreon and the people who launch individual projects of mine via Kickstarter there’s no doubt that my career would look very different without crowdfunding.

Everything that’s made my campaigns work feels like it’s come from watching my friends get smarter and better every time they launch a project, so it’s great to have this recording to pay it forward to more people. I hope some of you find it useful if you ever launch your own projects (and I hope you do).

Good luck out there!

Inner Critic Investigation Week, Day 7

This is it, everyone! It’s Day Seven of Inner Critic Investigation Week, the writing prompt series I’ve been collaborating on with writing coach Deb Norton.

The rules are as follows:

  1. Get a pen and a sheet of paper.
  2. Set a timer for six minutes.
  3. WRITE. Ask your Inner Critic the question and find out what they have to say. Keep your pen moving, even if you’re writing lies or “Blah blah blah” over and over.

Our seventh and final prompt is:

By now you’ve probably got a pretty good idea of what your Inner Critic doesn’t like. What happens if you deliberately try to push their buttons? Make a list of everything you can think of that will make your Critic hoppin’ mad. Maybe it’s doing a deliberately horrible drawing. Maybe it’s singing loudly in the shower when that voice inside is screaming at you to be quiet because the neighbors will judge you. Maybe it’s eating a whole pizza in one sitting. There are no wrong answers, just list as many things as you can think of.

 

I’d love to do a round-up post next week with some anonymous entries from various people’s writing exercises. If you’d be willing to share, email me some excerpts at lucypcbellwood@gmail.com, or leave ’em in the comments below.

Thank you so much for following along with this experiment! If you’d like to learn more about Deb’s work, check out her website or buy a copy of Part Wild: a Writer’s Guide to Harnessing the Creative Power of Resistance. You can also listen to the podcast we recorded about Inner Critics and the creative process. The little character you see featured in all these prompts is my Inner Critic, who I got to know over the course of drawing 100 comics in 100 days. You can read those right here.

Inner Critic Investigation Week, Day 6

It’s Day Six of the Inner Critic Investigation series I’m collaborating on with writing coach Deb Norton! Our goal is to help you develop a dialogue with your Inner Critic as if it were a separate, living character. I’ve found this massively helpful for understanding what’s in my way when I sit down to make work.

The rules are as follows:

  1. Get a pen and a sheet of paper.
  2. Set a timer for six minutes.
  3. WRITE. Ask your Inner Critic the question and find out what they have to say. Keep your pen moving, even if you’re writing lies or “Blah blah blah” over and over.

Today’s prompt is:

Your Inner Critic is probably all too keen to tell you about the things you’re doing wrong, but about the times they’ve royally screwed up? Take confession in six minutes of free-writing.

If you’re feeling brave and want to share any of your responses to these prompts, you can leave excerpts in the comments below, or email them to me (lucypcbellwood@gmail.com) to be included in an anonymous roundup at the end of the project. The last prompt goes up tomorrow!

If you haven’t done so already, you can listen to a whole conversation about this Creative Resistance stuff in this talk I just recorded with Deb.

NOW GET WRITING!

Inner Critic Investigation Week, Day 5

It’s Day Five of the Inner Critic Investigation series I’m collaborating on with writing coach Deb Norton! Our goal is to help you develop a dialogue with your inner monologue and better understand why your brain keeps trying to stop you from making work.

The rules are as follows:

  1. Get a pen and a sheet of paper.
  2. Set a timer for six minutes.
  3. WRITE. Ask your inner critic the question and find out what they have to say. Keep your pen moving, even if you’re writing lies or “Blah blah blah” over and over.

Here’s today’s prompt:

Often our Inner Critics are busy being, well, critical. What makes them truly happy? The knowledge that they’ve successfully protected you from failure. A heaping plate of junk food. Convincing you to do what they want. Shiny pebbles. Getting to see a movie. You can also try moving from the prompt “I’m happiest when you…”

If you’re feeling brave, share your results from these exercises in the comments below, or email them to me (lucypcbellwood@gmail.com) and I can post them anonymously. I would love to have a collection of Critic Quotes at the end of this experiment.

If you want to listen in to a whole conversation about this Creative Resistance stuff, check out this talk I just recorded with Deb.

NOW GET WRITING!

Inner Critic Investigation Week, Day 4

It’s Day Four of the Inner Critic Investigation series I’m collaborating on with writing coach Deb Norton! We’re hoping these prompts can give you all some insight into what your little jerks are thinking and feeling as they go about trying to stop you from making creative work.

The rules are as follows:

  1. Get a pen and a sheet of paper.
  2. Set a timer for six minutes.
  3. WRITE. Ask your inner critic the question and find out what they have to say. Keep your pen moving, even if you’re writing lies or “Blah blah blah” over and over.

Here’s today’s prompt:

The Inner Critic loves to tell us about all the other things in the world that it believes are more important than working on our creative projects, from taking naps to volunteering at the local food bank. Whether it’s trying to tempt you or shame you, write it all out in a list. What does it think you should be doing instead?

There will be a new prompt once per day for the rest of the week. This is a great exercise to do as a warmup before you sit down to tackle your daily NaNoWriMo goal, or just launch into creative work of any nature. There are no wrong answers. Go wild.

If you want to listen in to a whole conversation about this Creative Resistance stuff, check out this talk I just recorded with Deb.

NOW GET WRITING!

Inner Critic Investigation Week, Day 3

It’s Day Three of the Inner Critic Investigation series I’m collaborating on with writing coach Deb Norton! We’re hoping these prompts can give you all some insight into what your little jerks are thinking and feeling as they go about trying to stop you from making creative work.

The rules are as follows:

  1. Get a pen and a sheet of paper.
  2. Set a timer for six minutes.
  3. WRITE. Ask your inner critic the question and find out what they have to say. Keep your pen moving, even if you’re writing lies or “Blah blah blah” over and over.

Here’s the prompt:

What is precious to your Inner Critic? What do they value above all else? Fame? Security? The knowledge that they’ve successfully prevented you from making a mistake?

There will be a new prompt once per day for the rest of the week. This is a great exercise to do as a warmup before you sit down to tackle your daily NaNoWriMo goal, or just launch into creative work of any nature. There are no wrong answers. Go wild.

If you want to listen in to a whole conversation about this Creative Resistance stuff, check out this talk I just recorded with Deb.

NOW GET WRITING!

Inner Critic Investigation Week, Day 2

It’s Day Two of the Inner Critic Investigation series I’m collaborating on with writing coach Deb Norton! We’re hoping these prompts can give you all some insight into what your little jerks are thinking and feeling as they go about trying to stop you from making creative work.

The rules are as follows:

  1. Get a pen and a sheet of paper.
  2. Set a timer for six minutes.
  3. WRITE. Ask your inner critic the question and find out what they have to say. Keep your pen moving, even if you’re writing lies or “Blah blah blah” over and over.

Here’s the prompt:

Often our Inner Critics harp on us because they’re scared of what will happen if we try something new. Ask your Inner Critic what’s out there. What could go wrong? What would the consequences be?

There will be a new prompt once per day for the rest of the week. This is a great exercise to do as a warmup before you sit down to tackle your daily NaNoWriMo goal, or just launch into creative work of any nature. There are no wrong answers. Go wild.

If you want to listen in to a whole conversation about this Creative Resistance stuff, check out this talk I just recorded with Deb.

NOW GET WRITING!

Inner Critic Investigation Week

This week I’m thrilled to announce the release of my latest podcast episode with writing coach Deb Norton, a long-time friend and extraordinary creative resource.

I’ve known Deb since I was 13. She brought me into my first writer’s group and taught me so much about working with my inner critic in the company of other dedicated creators. She was a huge inspiration for the 100 Demon Dialogues project, so I’ve been itching to talk with her for a while. We ended up recording an hour-long conversation about creative resistance, grit, risk-tolerance, accountability, limitations, shame, self-knowledge, protection, NaNoWriMo, recovery, process, and so much more. You can listen to the audio through SoundCloud, or watch the video if you’d rather see us wave our arms while we put everything to rights.

As a fun bonus exercise, we decided to collaborate on a series of seven prompts that will help you get to know your own Inner Critic a little better. The rules are simple: set a timer for 6 minutes and let your demon do the talking. It always wants your attention anyway, so give it the floor and see what happens.You can write lies, you can write truths. Just make a mess.

A new prompt will go up at 9am PST every day this week. You can find them on Instagram, Twitter, Tumblr, Patreon, Facebook or via this blog. (Gracious, that’s a lot of social media. Something for everyone, I guess!)

Thanks for reading, and good luck with the prompt! I look forward to hearing what comes up for you all.

Distro for Dummies

Hi readers! This blog has been relegated to acting as an occasional announcement board for the last few years as I’ve focused my attention on other platforms, but I have some educational tidbits I’d love to share somewhere more permanent. So let’s try something new!

I’ve assembled this not-so-brief essay introduction to a couple common methods of comics distribution AKA “Getting Your Stuff Where People Can See It in the Retail World” that I’d love to share with you. I wrote it in response to an email from a comics friend I’d mentored some months ago, which contained the following conundrum:

I tabled at DC Zinefest today (my first fest!) and a couple of people from a comic book store (Big Planet on U st) and a record store approached me about buying some copies to sell in their stores. They threw around words like “wholesale” and “consignment” and I have no idea what any of this means!  Could I ask you some questions about the business end of making/selling comics? I honestly did not expect any of this and I am a little overwhelmed by it all!

When I sat down to answer I accidentally wrote a substantial primer on the subject, so I reproduce it here in the hopes that it will prove useful to some of you down the line!

Eh-HEM.

Section 1: Wholesale vs. Consignment

So when a retailer (like a comic shop or record store) buys stuff to sell, they’re generally buying it in bulk from a distributor (someone who handles sales for a wide variety of titles) at wholesale prices. This can mean a variety of things, but as far as you (an independent creator) are concerned, it’s generally around 50% of the retail or “cover” price on anywhere from two to ten copies of your work. Often a professional distributor (the big one in our industry is called Diamond Comics) is dealing with such a wide variety of stock and such large numbers that the discount is much deeper, but for smaller folks like us 50% is a decent shorthand. A retailer asking to buy from you wholesale is a good thing, because money changes hands up front, your comics get to go somewhere you don’t personally have to sell them, and you don’t have to keep tabs on how many copies you’ve got hanging around the shop on consignment.

There’s that word! What the heck is it. 

Consignment is a slightly different process where a retailer will take some copies of your book for a set period of time (anywhere from a few weeks to six months or more) and see if they sell in the shop. At the end of that time period, they’ll cut you a check for the goods that sold (if any), generally splitting it 60/40 with the greater share going to you. Not every retailer is the same, though! Some have a 70/30 split, others 50/50. They’re basically avoiding the gamble of paying for something up front when they don’t know if it’ll sell.

Now: as you may’ve noticed, consignment leaves a far broader range of opportunities for things to go squirrelly. Retailers can lose track of how many copies you game them. They can forget to follow up with you after the set period of time. I myself recently received a check for a whopping six dollars and eighty cents four years after leaving some copies of my Baggywrinkles minicomics at a comic shop in Chicago. (Their contract technically said that if I hadn’t been in touch after eight months I forfeited ownership of my books, so I actually thought it was pretty big of them to get back in touch and pay me.)

Anyway. Point being: if a store has a wholesale option in place, go for it. It’s a huge pain to keep track of all the moving parts involved in consignment stuff, and I’ve found it way simpler to just know that my comics will be going somewhere new and I’ve got a little money up front.

Section 2: DIY Distribution

What happens if you don’t get approached by retailers at conventions? ASK THEM FIRST! You can go into any comic shop, bookstore, or other neat emporium and ask the person at the register “Hey, do you have a consignment or wholesale program for small press publications? Could I ask about the terms?” A surprising number of shops do! Some places have a specific buyer who will need to take a look at your stuff and see if it’ll be a good fit, other places will just take any old thing from folks who come in.

Full disclosure: consigning my stuff at a comic shop for the first time was easily one of the Top Ten Most Horrifying Moments of My Entire Career Thus Far. I stood in front of this very kind cashier trembling like a leaf while they looked over my itty bitty comics and eventually, after a stretch of silence in which I’d decided I really was garbage and no one in their right mind would ever want to sell my work in any professional capacity, agreed to take six copies for the store. It was purgatory. It was dreadful. It is still dreadful. I’m a published author and I was still almost too shy to offer to sign the copies of my book they had at Powell’s because I didn’t want to make a fuss. THAT IS OKAY. FEAR IS NATURAL. DO IT ANYWAY.

It never hurts to ask a retailer if they’d like to carry your work.And don’t limit yourself to comic shops! If you make work that has a particular audience (horticulturists) check out local shops that cater to that crowd (nurseries).

Section 3: Professional (Indie) Distribution

Diamond Comics aside, there are rare, excellent humans who take it upon themselves to run distro companies specifically for small press people (and take a cut, obviously). The newest is Emerald Comics Distro up in Seattle. Anne Bean, who launched the operation earlier this year, has been doing an incredible job working with a wide variety of creators to get their work into comic shops in the Pacific Northwest. She’s got plans to take her operation national down the line, but for now she’s fine-tuning it in the region and it seems to be going really well. I started selling mini comics with her a couple months ago and it’s been a total pleasure at every turn.

She works with shops that do wholesale and consignment, but here’s the great part: she keeps track of all the fiddly details. With spreadsheets. It’s a thing of goddamn beauty. This is really the only situation in which consignment makes sense for me, because I’d forget my own head if it wasn’t screwed on and it’s just nonsensical otherwise.

Section 4: Profit Margins

The downside to all of this from a pricing perspective is that making minicomics is a pretty rough sell if you’re looking to turn any kind of significant profit.

Here are some numbers to demonstrate:

The little 24-page color travelogue minis I make here in Portland cost about $3 a copy to produce. (Note: this is because I am a big ol’ stuffypants about things like paper quality and color fidelity, so I could likely get them for cheaper, but I like making things that really look and feel good.) My rule of thumb for pricing is to triple to production cost. I used to sell them for $10 each, but dropped the price to $8 after they weren’t so new and shiny anymore. If a retailer buys those for $4 (50% of the cover price), I profit $1 per issue. If I make that sale through a distributor who takes a percentage of every sale, I’m looking at more like eighty cents. Sobering, huh?

Contrast that with Baggywrinkles, which (being printed overseas on an offset press where thousands of copies can be made swiftly) cost about $1.12 PER BOOK. It’s mind-boggling. Those copies retail for $20! Of course: when the distributor and the store and everyone else have taken their cut, every copy sold through Amazon or Barnes & Noble only nets me about $5.50, so let’s not get carried away, but still. Copies I sell myself have a much better profit margin.

Basically: it’s always worth crunching the numbers to make sure you know what kind of money you stand to make.

Section 5: Conclusion

So where does that leave us? Personally, I think making and distributing minicomics is a great way to get your work out there and connect with fans, but not a massive money-maker in the long run. And that’s okay! Tabling at conventions for my first few years in comics wasn’t a consistent exercise in turning a profit either, but it demonstrated to my fellow creators (and to the fans I picked up along the way) that I was in it for the long haul, and that I’d keep making new work and sharing it with people. There is a lot to be said for showing up consistently and sharing your work.

Plus: once people are into your minicomics, you can build a fanbase that will support you making a book! And after that, a plush toy! And after that A ROCKET SHIP THAT IS ALSO AN 18TH-CENTURY NAVAL VESSEL.

…if I’m lucky.

Now go make some minis!