Relative Pricing

Robin and I were texting about Arion Press yesterday, drooling over their edition of Oscar Wilde’s fairy tales. I mean, just look at this thing:

A photograph of two fine press editions of The Fairy Tales of Oscar Wilde by Arion Press. Both are exquisitely bound in sage bookcloth with understated type and illustrations.

HOMINA HOMINA HOMINA. That BINDING! The ILLUSTRATIONS! The DROP CAPS!

Also it starts at SIX HUNDRED AND EIGHTY DOLLARS!

A screen shot of a conversation between Robin and Lucy. Robin says "Agh. Oh sorry, I was not scared by the themes of the book, but by the effing price tag. If I wince at the price of a book, you done fucked up." Lucy says "I mean it takes an unbelievable amount of time to typeset a book by hand. I get that. It's an interesting conundrum. Kind of like what would happen if...Oh! Oh! I have an idea." Robin says "Here we go. Let er rip. Get em."

OKAY SO.

Creative work is often priced on a bafflingly subjective scale of value—one which can deviate wildly from the amount of time invested in the piece depending on a variety of other factors (edition size, physical scale, desirability, intended audience).

With commercial art, the equation is often simpler—although of course we’re all raising our rates over time to compensate for increased skill and swiftness in execution (right?). We often bill more like tradespeople than “fine artists”.

But with a fine press book, there are two vectors: the status associated with the object itself, yes, but also the sheer enormity of time required to typeset an entire book by hand. This is the first example that’s really resonated in my head as a decent point of comparison for how long graphic novels take to produce.

It’s a lot.

I’m tracking my time on Seacritters! because a) I love data and want to understand exactly how long it’s taking me to do everything and b) I think it’s going to be really valuable (read: sobering) to sit with the reality of how long it takes to make a graphic novel relative to the money involved.

I’ve only roughed in 73 pages of a book that will likely clock in around 350 and it’s already taken 63 hours of labor. For roughs. There are still refined pencils, inks, and colors left to go. My guess is that it’ll be about five hours of work per page at least, which means we’re looking at 1,750 hours just to complete the art itself—not including time spent fielding notes from the editor or anything aside from pure drawing. (The average American fulltime (i.e., benefitted) employee works 1,801 hours per year.)

If I were to apply a freelance rate of $90/hr to that time estimate, I’d clock in at $157,500 per book. I’m guessing at an overall timeline of 2 years per book, so that shakes out to $78,750 a year. The publishing industry isn’t currently paying artists that kind of money, so where would it need to come from?

The fine press book market feels like one potential answer to this thought experiment.

What would it really take for cartoonists to be paid fairly for the work they do? What happens to the accessibility of my work if I’m paid what I’m worth? Would the cost be passed on to the consumer or shouldered by the publisher? Who could afford the resulting product?

I really believe that art is meant to be shared. I want to make things that people can afford. When I was just starting to learn about the world of fine presses and letterpress and Artists’ Books in college, I remember being deeply frustrated by the fact that these creators—many of whom were working with themes of tactility, interaction, and accessibility—were making work that got sold for hundreds of dollars to private institutions, who then kept it in small rooms known only to a small subset of people.

It all felt so prohibitive.

(Something I’ve always loved about McSweeney’s Quarterly Concern is that they publish some truly batshit Artist Book-like objects, but they’re generally under $30 a pop. That’s accessibility.)

But wait.

A line drawing of setting type by hand. Right right hand holds an individual piece of type, the left holds a composing tray full of letters.

Do I really know how long it takes to typeset a page by hand? I text Glenn, because one should always have a letterpress nerd on speed-dial. He sets me straight: maybe a little over 2 hours per page by hand, but 5-10x faster by machine (Monotype). I dig a little deeper and find that the Arion Press edition is set in Monotype with some bits done by hand.

So maybe it’s not quite the same.

Still, this was useful.

New Collection: A Life in Objects

A little promotional chat this week: I’ve got a new box set collection available in my store!

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If you recall I tried my hand at participating in The 100 Day Project this year, drawing a thing a day every day for 100 consecutive days from April to July. I documented a bunch of meaningful objects in my life, complete with context—a miniature museum of personal history.

Here are all the finished entries in one big sheet:

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Once the illustrations were done, I wanted to bring them into one location at the same size they were drawn, so I contacted some printing friends of mine at Eberhardt Press and Twin Ravens Press to create sets of pocket-sized replica notebooks and a handsome, gold-foil slipcase to hold them in. Here’s my original mockup of the booklets, with a die-cut cover:

 

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Once I’d figured out the basic format, I went hunting for the right kinds of endpapers. Kristin at Twin Ravens had sold me on the idea of doing gold foil on the boxes, so I wanted something to match:

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BINGO.

A lot of frenetic proofing and printing and cutting and folding later, we ended up with boxes that could be cut out and assembled without any glue! And a lot of handsome booklets to go inside them.

Then my life became a long chain of assembly line time (500 box sets is a lot of box sets). I folded boxes at home, at the studio, at coffee shops, behind my table at SPX, and on planes:

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boxlife

A couple weeks of that yielded shippable box sets that winged their way to folks around the globe, which is my absolute favorite part of the process.

Here’s a little video walkthrough of the final result:

I’m so excited to have these new beauties out in the world. If you’d like one for yourself, they’re available exclusively through my store right now. Enjoy!