Service-Agnostic Environments

I know the title of this post sounds like absolute corporate hokum, but I tried tweeting these thoughts ages ago and then realized it was really more of a discussion for long-form writing and so I started a Patreon post and then forgot about it and now it’s many, many months later and I’m blogging again so here I am putting it in a blog post.

Last summer Wendell and I ended up talking about “service-agnostic environments” for online community-building, and the question of generating adjacent, overlapping communities centered around particular groups of creators.

The whole practice of being an Online Creator (i.e. A Charming, Hyper-Available, Vulnerable Internet Personality, or CHAV-IP, as I have just decided to call it) feels centered around siphoning people into these isolated social buckets where you can make demands on their time and attention and finances. But this doesn’t make for a sustainable and interconnected ecosystem. An audience member can only be a part of so many tiny silos before it becomes overwhelming.

For example: there are a lot of people who probably follow both my work and Shing’s work, but each of us also have readers uniquely drawn to our particular brand of BS (boat stuff and Bunyan statues, probably). We have both built followings on public social platforms and in more private, paid spaces like Patreon and Discord.

What would it look like to have a combined location where our overlapping readers could talk to each other?

My general obsession recently (and I know I’m not alone in this) has been more about getting audience members to connect with one another rather than singularly with me. I want people who enjoy my work to see themselves as part of an ecosystem—to cross-pollinate and experiment and build and play.

I brushed up against this when Shing invited me to begin playing in the Mercantile Gnome Universe (MGU?) they’ve built over the past handful of years. I became a representative of the Boat Gnome and started offering to trade pins with people through the mail. The game revealed a lot of crossover between our audiences, but it also encouraged more of my people to learn about Shing and vice versa. If I had been supporting a creator who did something similar, I think I would’ve found the experience exciting. It feels more like a treasure hunt and less like product placement. An invitation written in code, delivered with a wink and a tip of the hat.

It makes me think of Robin’s Republic of Newsletters—a section of his newsletter that used to keep up with other interesting and adjacent written projects as if they were physical outposts in a shared landscape. It’s webrings and blogrolls, cross-links and quotations. Everyone loves to feel the thrill of discovery, but it’s sweeter when the core of that experience is someone you trust taking your hand and saying “Wow, look.”

What is the landscape of affinity for my work? Who are the creators I find myself sharing fans with? Which subjects do we mutually gravitate towards? Where are we different? How is a creative community like a map? 

I have very few answers and a lot of questions.

Literary Archipelagos

Last week, in a moment of Peak Bellwood Weakness I signed up for an online class/study group called Literature at Sea: A Brief History of Existence. The facilitator shared something in today’s intro call that I can’t believe nobody sent me when it was released back in July. It’s called An Ocean of Books and it looks sort of like this:

A screenshot of the homepage for An Ocean of Books. It shows a pale greenish blue chart with a mass of tiny, tan islands spread across it. They're loosely grouped by subject: History, Science, Novels, Classics, etc.

This “poetic experiment” was made by Gaël Hugo during his time as an Artist-in-Residence at the Google Arts & Culture Lab. It pulls from the entire Google Books library and uses a bunch of (I’m waving my hands vaguely here) technology to generate a chart of Author Islands whose distance from each other is determined by their relationships on the web.

The site’s a little awkward in places, but I find the whole concept delightful. The weird aesthetic mix of pixelated game art and old nautical chart elements!1 The playful mechanism for revealing keyword searches within a bank of fog! There’s also little factoids beside various islands, like this gem about Maurice Sendak:

A screenshot from A Sea of Books showing a drawing of a boy riding a horse. The text beside it says The original title of Sendak's famous book was Where the Wild Horses Are but he couldn't draw horses. So, when his editor asked what he could draw, his reply was Things.

Anyway, I spent a lovely afternoon poking around in here, but what it really got me hungry for was a similarly attractive way to organize one’s own library for others to explore. The trouble is that I’m just not moved by reading lists—even ones curated by subject. I’m a visual thinker, and I need to make a big mess and tack a lot of red string to the wall before I can truly understand how all these ideas are contributing to the electric pinball machine.

I don’t want the map to be dictated by an algorithm; I want to play cartographer.

I rediscovered a piece of technology this week that might hold the key, but I’m saving it for now. You’ll just have to wait.


1. Fun pedantic terminology fact: if it’s to do with the ocean, it’s a chart, not a map. Yes, there will be a quiz on this later.