How to Kick Ass at Kickstarter (Video)

Last month I had the good fortune to return to The Animation Workshop in Denmark to teach a week-long course in their Graphic Storytelling department. You might remember the talk I gave two years ago, The View from Aloft, where I distilled my foundational philosophy about social media, online communities, and gratitude economies. This presentation follows up on that framework by talking specifically about crowdfunding and Kickstarter. Thanks to the school’s exceptional video rental equipment there’s now a very nice recording up on YouTube:

I get a lot of questions from folks looking to learn more about this weird practice. It can be the most soul-crushing, time-consuming, heart-tormenting process, but also an incredible jolt of energy, affirmation, and community involvement. Between the generous souls who support me monthly on Patreon and the people who launch individual projects of mine via Kickstarter there’s no doubt that my career would look very different without crowdfunding.

Everything that’s made my campaigns work feels like it’s come from watching my friends get smarter and better every time they launch a project, so it’s great to have this recording to pay it forward to more people. I hope some of you find it useful if you ever launch your own projects (and I hope you do).

Good luck out there!