The Context Coin

Context creation can operate like the creative equivalent of Universal Basic Income. I want to make sure people’s obvious and immediate needs are met so they can tap into what they already know, but have been too stressed, distracted, and scared to access.

Started down this rabbit hole after getting hung up on the phrase “thought of everything,” which is one of those sneaky compliments that can point simultaneously to expressions of tenderness and anxiety. If I’m obsessed with preparing for every eventuality, where’s the room for surprise? For delight? For exchange?

(My word for 2022 is Return, and one of the meanings that I enjoy in it is the aspect of returning a serve, as in a game, as in conversation, as in play.)

It can be a strength. Someone who thinks of everything is likely good at logistics-heavy things like Kickstarter and self-publishing (hello), willing to go the extra mile to ensure that a project meets certain stringent standards (like accessibility), and concerned about the minutiae of how things feel

This crops up any time I unbox an Apple product. Something as small as how the cellophane unfolds from the device (smoothly, beckoningly) has a huge impact on my experience of receiving it. Someone went to extraordinary lengths to ensure that the box would be easy to open, that that textures would be pleasing, that the shapes would nest within each other just so.

This is a very capitalistic example, so it makes me uncomfortable to sing its praises, but the meta-experience is still there. What would it be like to have the resources to devote that much energy to how someone feels just upon opening the packaging of a book I’ve sent them?

It’s stuff like this that had me schlepping out to an industrial paper firm back in 2020, staggering away with armloads of samples, printing prototype decks in my living room, fondling card after card and wondering “woodgrain or linen? 200lb or 300lb? Ecru or Natural?” as if there’s a single right choice.

There isn’t.

There’s the trap. 

When Twyla Tharp asks workshop participants to come up with 60 uses for a stool, she notices a consistent pattern:

“[…] the first third of the ideas are obvious; the second third are more interesting; the final third show flair, insight, curiosity, even complexity, as later thinking builds on earlier thinking.”

There’s a version of context creation that suggests (maybe even only subconsciously) there is “a right way” to participate. I think it’s the version that relies too much on the anxious side of the “thinking of everything” coin. Tenderness in extremis is anxiety.  

I need to provide the context that keeps people on the stool after they’ve exhausted the obvious possibilities, because with that context comes freedom to explore.

At Wayward, we weren’t told what to make. In fact, we were encouraged to approach the week as a period of time during which we didn’t have to make anything. But we were fed, there was a loose schedule, there were comfortable things to nap on. We were held. And within that container—that tender context—things I didn’t even know I had in me emerged. Seemingly without effort.

I want that, and it shows up once I know when to stop trying to think of everything.

The Ritual is the Cab

There’s a paragraph from Twyla Tharp’s The Creative Habit that lodged firmly in my brain when I first read it in college. (I loaned my copy of the book to a friend years ago and it was only recently returned it to me, so this is the first chance I’ve had to go back and reread it in a long, long while.)

A photograph of a page from Twyla Tharp's The Creative Habit. It reads: I begin each day of my life with a ritual: I wake up at 5:30 A.M., put on my workout clothes, my leg warmers, my sweatshirts, and my hat. I walk outside my Manhattan home, hail a taxi, and tell the driver to take me to the Pumping Iron gym at 91st Street and First Avenue, where I work out for two hours. The ritual is not the stretching and weight training I put my body through each morning at the gym; the ritual is the cab. The moment I tell the driver where to go I have completed the ritual.

THE RITUAL IS THE CAB.

Eh-hem. Anyway. She goes on:

Turning something into a ritual eliminates the question, Why am I doing this? By the time I give the taxi driver directions, it’s too late to wonder why I’m going to the gym and not snoozing under the warm covers of my bed. The cab is moving. I’m committed. Like it or not, I’m going to the gym.

The ritual erases the question of whether or not I like it. It’s also a friendly reminder that I’m doing the right thing. (I’ve done it before. It was good. I’ll do it again.)

This bit at the end! The question of “whether or not I like it” immediately countered with the truth that if this ritual is something I have built that will carry me towards things I have decided are meaningful to me, then it will automatically be the right thing.

But even when the right thing has proved, time and time again, to be rich, pleasurable, surprising, rewarding, and thrilling, I still have a brain that fixates on the times it is not. Sometimes it is infuriating, terrifying, or disappointing (although almost always those feelings come at the start, not during the act itself—or after the finish). I latch onto the negatives, drowning in avoidance, believing I can think my way around them.

Tharp’s model requires a clear-eyed statistician’s view—an assessment of the facts. And the fact is I feel good about the act of creation far more often than I feel bad about it. The ritual becomes a method of tipping over the edge into that inexorable slide—the point where it would be far more work to turn back than it is to go forward. The point where you can’t help yourself.

This is the mantra I need going into my next project, quaking in my boots because it all feels new and beyond my capacity or control:

I’ve done it before. It was good. I’ll do it again.